Hallmark Channel is also home to the popular annual holiday franchise Countdown to Christmas featuring a 24/7 lineup of holiday programming. Hallmark Channel features an ambitious slate of new, original content, including movies, scripted series, and annual specials. For industry intel, success stories, and top ads, visit EDO.com.Ībout Hallmark MediaOwned and operated by Hallmark Cards, Inc., Hallmark Media is home to Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. EDO's investment-grade data aligns advertising investments to business results - with detailed competitive, category, historical, and predictive intelligence. We work with modern marketers at leading brands, TV networks, entertainment studios, and ad agencies. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. is the TV outcomes company - a leading platform measuring predictive behaviors driven by Convergent TV advertising. Through the partnership, EDO will continue delivering real-time insights for Hallmark, including new original drama series Ride and the 10th season return of When Calls the Heart, which are slated to premiere this year.Ībout EDO, Inc. “Hallmark joins the ranks of leading media companies who value predictive outcomes that go beyond basic reach metrics.” “Hallmark is known for its storied seasonal movies, and we’ve only just begun uncovering actionable performance insights for both the network and its advertisers,” said Kevin Krim, President & CEO at EDO. “EDO’s granular, real-time insights will significantly help us reinforce the true value our audience brings to our advertising partners.” “With our programming consistently delivering strong results, we are always looking for innovative solutions to further demonstrate the impact of our brand,” said Ed Georger, EVP, Ad Sales and Digital Media. The mid-January premiere of new drama series The Way Home earned a spot in the top five cable primetime programs and continues to generate significant engagement above the average cable program.The movie outperformed the average Q1 Hallmark program by almost 60% through mid-February. Loveuary, Hallmark’s romance-filled February programming, kicked off with the Sweeter Than Chocolate movie premiere on February 4.The Wedding Veil Journey was the most likely to drive consumer engagement, outperforming the average Hallmark primetime program by 32%. New Year, New Movies! programming saw The Wedding Veil trilogy debut on Hallmark in January.The most engaging holiday themed Hallmark Channel movie in Q4 was Making Spirits Bright, which performed 79% better than the cable average for a primetime movie in Q4. Countdown to Christmas programming accounted for 96% of Hallmark’s top-performing primetime programs in Q4 2022.The partnership has additionally uncovered key consumer engagement insights for the network’s original programming, including: Hallmark will continue leveraging EDO to deliver ad outcomes and immediate proof-of-performance insights for custom integrations during Hallmark programming.Īds during Hallmark movie premieres and new series episodes are 52% more likely to engage viewers than during the average Hallmark program, per EDO. EDO analyzes real-time consumer behavioral data to help advertisers and publishers understand how and where ads generate interest with viewers.
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